Sendinblue (now Brevo) is an innovative Saas solution that empowers small and medium-sized businesses to build relationships through marketing campaigns, transactional messaging and marketing automation. Sendinblue was acclaimed 14th Fastest Growing Company in Europe by the Financial Times (2018).
The Client reached out to Merixstudio with a need for qualified support in a rapid scale-up of the startup. The key challenge for Merixstudio was to smoothly and quickly align themselves with the existing product and maintain collaborative work in a culturally-diversed multi-timezone setup.
Merixstudio’s team was responsible for the timely implementation of a clear-cut scope that mainly boiled down to empowering users to automate email marketing by generating custom forms and pages. Taking into consideration the scale and complexity of the whole application as well as a number of inherent dependencies, the team decided to pay a special focus on the testing process and to double QA efforts. Except for unit tests by the dev team, this mainly referred to QA functional testing i.e. writing numerous test cases and performing intensive manual testing, automated functional testing with WebdriverIO, JavaScript, Mocha, Chai as well as functional API testing with Postman.
We have composed a dedicated, self-managed team, including Scrum Master, UX designer, QA specialists, front-end and back-end engineers. The headcount varied between 7 and 10 as the team size was adjusted to the current project needs. The biggest extension concerned QA and UX teams, which resulted from the necessity to audit the client’s design and perform automated UI tests.
One of the major challenges of the project was the effective remote cooperation of teams located in Poland, France and India. To successfully handle the workflow with an almost 5-hour time zone difference, all sides needed to understand the crucial role of communication and fully comply with the jointly agreed terms of cooperation. We achieved tangible results by harnessing the best Agile and Scrum practices, in particular:
Creating customized HTML email layouts by dragging and dropping various blocks including text blocks, clickable buttons, and images.
Optimizing contact management with 8 out-of-the-box automation workflow templates.
Scheduling emails to be sent at a particular time. Machine learning-powered algorithm suggests a time to achieve the best possible engagement with contacts.
Collecting the email addresses and contact information with custom forms, contact segmentation, custom contact fields.
Providing real-time statistics about deliverability, open and click-through rates, heat map.
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